Our Story!

Welcome to Pony Avenue, where fashion meets self-discovery and personal growth! Founded in 2024 by our visionary designer, Tamlyn Leigh Dettmann, we are rooted in the vibrant spirit of Cape Town, South Africa. Our name pays homage to Tammy's graduate collection, "Pony," inspired by the uplifting melodies of Rex Orange County's album.

At Pony Avenue, we believe that clothing is more than just fabric; it's a canvas for expressing individuality and embracing hope. We recognized a gap in the market for playful, romantic designs that resonate with those seeking comfort without sacrificing style. Our curated selection features stylish and comfortable apparel, including our signature Josie Boxers and Pants, designed to elevate your everyday wardrobe.

Each piece we create is infused with unique features like practical pockets and whimsical designs, ensuring you look good while feeling great. We are passionate about fostering a community where everyone can explore their personal style and celebrate their journey of self-discovery. Join us on this exciting adventure, and let’s embrace the joy of fashion together!